UX Researcher

At Building Materials Nationwide, people are at the heart of everything we do. From the customers we provide tools and materials to, our team who always delivers beyond expectations, and the suppliers and manufacturers we’ve built strong business partnerships with over the years.

Are you a tech-savvy professional with a passion for all things digital? We are seeking a highly motivated and talented individual to join our fully remote digital team as a Digital Research & Insights Analyst. In this role, you will have the opportunity to work on exciting digital projects and initiatives, leveraging your skills to create cutting-edge solutions that drive business growth and success. As a member of our team, you will collaborate with like-minded individuals who share your passion for innovation and excellence. We offer a supportive and dynamic work environment, along with competitive compensation and benefits packages. If you're ready to take your digital career to the next level, we invite you to apply today and join us on our journey to shape the future of digital.

Job Overview

The successful candidate will support the Head of Insights & CRO by gathering user insights via best in class tools like UserTesting.com, Google Analytics, Mouseflow and Baymard Institute. The role will focus on a lot of qualitative insight and research. But, the successful candidate will be able to combine this with on-site user data to deliver well rounded insights that impact performance.

As a new department within the business, the candidate will have a lot of support and guidance from the department head. But will also be able to help shape their role and the future state of the insights function within the business too.

This role is fully remote with some infrequent in person meetings throughout the year, so the candidate must also be able to work well in these circumstances.

The successful candidate will work with the head of Insights & CRO on the following:

  • Planning, designing, executing and analysing user research through common online user testing tools. 
  • Turning the findings of user research into reports containing actionable insights that can be shared with the business. These actionable insights will guide business decisions and foster a user centred, evidence-based approach. 
  • Building out insights with data analysis of on-site user behaviour to help uncover opportunities and risks. 
  • Taking part in open sessions and frequent reporting that proactively spreads insights across the business and fosters interest in insight lead work. 
  • Supporting the insights roadmap to ensure an always on insight gathering function within the business. 
  • Data based dashboards and reporting lines that help instruct the broader business on user behaviour on-site through tools like Google Analytics and Mouseflow. 
  • Supporting the e-commerce team specifically, to find evidence or reason to dispute a change based on qualitative and quantitative insight. 
  • The delivery of a library of learnings that are easily accessible to the broader business.
  • A “validation framework” that will help stakeholders across the business know what tools and methods they have available to them, via the insights team, to advance their ideas with confidence. 
  • An insights best practice guideline that will be used to instruct future insight executives. 

What we’re looking for



  • Evidenced experience in a very similar role. 
  • An occupational or educational background in research/insights.


  • Evidenced experience in the exact same role. 
  • Degree in a research based subject with experience of research statistics. 
  • Baymard Institute certified.



  • Have a strong understanding of quantitative/qualitative research methods and best practice. 
  • Specific experience conducting remote and moderated user research. 
  • Solid experience of designing, distributing, and analysing user research as well online surveys/questionnaires. 
  • Experience of working with conversion rate optimisers. 
  • Strong communication skills and able to tell a story so your audience will want to listen to and get involved to help solutions come to life. 
  • Experience using Google Analytics for journey analysis and segmentation.

Preferred (in addition to the above):

  • Lab testing and other advanced user research techniques. 
  • Experience working in Agile environments. 
  • Experience working with broader multi-disciplinary teams within a business.
  • Experience creating insight libraries. 
  • Experience in the planning of insights roadmaps.



  • Solid experience with Google Analytics. 
  • Experience with user research platforms. 
  • Experience with on-site behaviour analytics platforms (e.g. Mouseflow, Hotjar etc). 
  • Experience conducting more thorough analysis on qualitative research.


  • In-depth knowledge of GA, Mouseflow, Baymard Institute and Usertesting.com in particular. 
  • Use of statistics in research and testing. 

Why work for us

  • 32 days annual leave inclusive of bank holidays and Christmas & New year closure
  • Access to Perkbox, our rewards & benefits scheme
  • Regular company and departmental awards
  • Annual bonus scheme
  • Employee Assistance Program (EAP)
  • Best in class UX certifications

Sounds like a good fit? Contact: mikechapman@buildingmaterials.co.uk to apply now!